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Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

iPhones and iPads are great study tools. Students with a new iPad device may want to explore the app store for the best flashcard app. They will soon find that there are numerous flashcard applications out there, so how do you learn which flashcard program is the BEST one? Regrettably, the response to this dilemma isn’t really so straight forward. A lot of it relies on just what benefits and functionality you need. The best flashcard app intended for memorization and studying may not have the best way to produce or create the flashcards. And also the app that has the most integrations meant for creating flashcards using online downloads could be quite cumbersome when it comes to actually studying the flashcards.

One smart way for locating the best flashcard program in the app store might be to look at the ratings and reviews with the app. You should figure out what people say about the app. If the feedback is very poor and some of the reviews state that the application keeps crashing and even that there are major capabilities absent, then this app is not the best flashcard app within the store. Nonetheless, in the event the app possesses around a 4 to 5 star rating and many of these reviews are glowing, then it’s quite possible, it could be within the finalists for the very best flashcard app. Never forget to give priority for the reviews for the most currently released version. A few of the unfavorable critiques might be the result of earlier versions. These concerns could have have been fixed in the newest versions.

Reviewing apps is not as easy as it sounds, with over 300,000 apps out there, where exactly do you begin? One of the biggest challenges for an app reviewer is that for every great app you come across there are several which are either useless or so poorly made it makes you wonder why the developer even bothered going to work that day.

It is safe to say that apps are judged by their cover, just like a book, and we are as guilty of that as anyone else out there. Given the choice between a bland app icon or an icon with a guy holding a machine gun looking like he’s ready to take on the world you can bet we’re going to choose the latter. But fortunately, most of the time before even seeing the icon we have already researched what the app is all about and its main purpose and focus.

During the process of determining if this is a hot app or not first thing we look for is its purpose. what is the message that the developer is trying to convey to us in the form of a carefully coded program? If it’s a utility app Then how useful is it? Are there any other apps out there with the same purpose? What makes this app different? Does this app break any new ground? How easy is this app to navigate? Does it freeze? And finally is the message conveyed to us in a quick and easy to understand way where we don’t spend 10 minutes trying to figure out if we just wasted 10 minutes of our life.

What does FedEx, Pfizer, Wachovia, 3Com, Mellon Financial, Shurgard Storage, Sempra Energy and Proctor & Gamble have in common? What board committee exists for only 10% of publicly traded companies but generates 6.5% greater returns for those companies? What is the single largest budget item after salaries and manufacturing equipment?

Technology decisions will outlive the tenure of the management team making those decisions. While the current fast pace of technological change means that corporate technology decisions are frequent and far-reaching, the consequences of the decisions-both good and bad-will stay with the firm for a long time. Usually technology decisions are made unilaterally within the Information Technology (IT) group, over which senior management chose to have no input or oversight. For the Board of a business to perform its duty to exercise business judgment over key decisions, the Board must have a mechanism for reviewing and guiding technology decisions.

A recent example where this sort of oversight would have helped was the Enterprise Resource Planning (ERP) mania of the mid-1990′s. At the time, many companies were investing tens of millions of dollars (and sometimes hundreds of millions) on ERP systems from SAP and Oracle. Often these purchases were justified by executives in Finance, HR, or Operations strongly advocating their purchase as a way of keeping up with their competitors, who were also installing such systems. CIO’s and line executives often did not give enough thought to the problem of how to make a successful transition to these very complex systems. Alignment of corporate resources and management of organizational change brought by these new systems was overlooked, often resulting in a crisis. Many billions of dollars were spent on systems that either should not have been bought at all or were bought before the client companies were prepared.